Implementation Evaluation Control

The first year when dealing with a new product is very important, it tasks a lot of steps and planning to make sure everything that the company is doing is beneficial to the product. “For effective implementation and control, the marketing plan should define how progress toward objectives would be measured. ". (Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Armstrong & Kotler (2011), pg. MP2) Each month each department that helps produce Red Riot Vodka will have to see how out sales are going what days are good, how people are responding to this product, and much more. "Marketers start planning well in advance of the implementation date to allow time for marketing research, thorough analysis, management review, and coordination between departments. (Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Armstrong & Kotler (2011), pg. MP2) Each department that helps create our brand of vodka will have to continue to do research while we try to keep sales high in the first year. No only so the product will succeed but so we can have that business to consumer relationship with all of are costumers. We want to make sure that are Vodka makes the costumers feel satisfied and feel like their needs have been catered to. “Then, after each action program begins, marketers monitor ongoing results, compare them with projections, analyze any differences, and take corrective steps as needed." (Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Armstrong & Kotler (2011), pg. MP2) After we compare all of results on how our Vodka is doing then we will be able to predict strategies and new market plans for the next year. Maybe even come out with another flavor of our Vodka!

Price

Red Riot is going to have a nice affordable price with great quality since"Today’s squeezed consumers are seeking greater value—just the right combination of good quality and service at a fair price." (Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Armstrong & Kotler (2011), pg. 95). This product will cost $20.98. This price makes it affordable for anyone and it tastes good so it is worth all 20 dollars and 98 cents. "Good pricing begins with a complete understanding of the value that a product or service creates for customers and setting a price that captures that value." (Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Armstrong & Kotler (2011), pg.304) this is a great price because the quality of this vodka is great and with the jello inside you longer have to take the time to make jello shots so this is very affordable. Just so you can save your time!

Promotion

Red Riot will have nice fun advertising that really speaks towards just turning 21 to 30s crowd."Business-to-consumer companies usually “pull” more, putting more of their funds into advertising, followed by sales promotion, personal selling, and then PR."(Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Armstrong & Kotler (2011), pg. 385) We will have a twitter page that will tell you about all the clubs that hold our Vodka, just so you can have a good time. There will be advertising in magazines which is were our very first ads will take place. The main way of promotion is to promote that Red Riot Vodka will save your time! Giving you more time to enjoy yourself with friends and family wherever you might be.  "Marketers can choose from two basic promotion mix strategies—push promotion or pull promotion." (Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Armstrong & Kotler (2011), pg. 384) We have a pull promotion strategy we want to pull in are costumers. Red Riot feels that you should feel wanted by are brand, just like family. So if you believe are Vodka suites you then go to a local grocery store and buy a bottle!

Distribution

Red Riot will be distributed only in the United States for now. Since "Few companies have the confidence, capital, and capacity to launch new products into full national or international distribution right away. Instead, they develop a planned market rollout over time." (Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Armstrong & Kotler (2011), pg. 253) we want to be smart and see how our Vodka is bought first. "It enters new market segments and new distribution channels."(Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Armstrong & Kotler (2011), pg. 262) Our Vodka will be sold in grocery stores since the Vodka needs to remain cold. It will also be held in certain liquor store that contain fridges or cold liquor areas. We will give every store 50 bottle to start off with to see how sales go. Then once we understand are market more will be distributed.

Product

Our product is much more then a drink, "Products include more than just tangible objects, such as cars, computers, or cell phones. Broadly defined, “products” also include services, events, persons, places, organizations, ideas, or mixes of these." (Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Armstrong & Kotler (2011), pg. 209) and product is a variety of these things. Our product is made to satisfy each and everyone of our costumers. "We define a product as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need." (Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Armstrong & Kotler (2011), pg. 209) our product is wanted and we give a great service with each bottle. Red Riot can be used for parties, family gathering, and much more. All you have to do is go buy your bottle of Red Riot and use it to your likings.

Target Market Strategy

We have a very unique marketing system, "With its marketing strategy decided, the company now constructs an integrated marketing program—consisting of a blend of the four marketing mix elements, or the four Ps—that transforms the marketing strategy into real value for customers." (Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Armstrong & Kotler (2011), pg. 31) when aim towards ladies start at the age of 21 to 30. "Perhaps the most important step in the marketing process involves building value-laden, profitable relationships with target customers." (Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Armstrong & Kotler (2011), pg. 31) and buy targeting this specific group we also draw in other costumers. Our drink is cherry flavored and we understand that most males probably wouldn't drink this beverage because it is fruity. It is still welcomed to the men that do like fruity drinks though. We know that by targeting women we can attract men because a guy might buy a bottle of this drink for his wife or girlfriend. Especially since it is very affordable for any kind of household.

Situation or SWOT Analysis

"The marketer should conduct a SWOT Analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T)." (Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Armstrong & Kotler (2011), pg. 55) Red Riot has lots of strengths there aren't many vodka company's with the same product as ours. We also have so weakness but because of are strengths, we have a lot of opportunities. We have the opportunity to market our product and show it's unique qualities. By having our unique qualities when can have the treats of other company's coming out with a similar product and just changing the name. That would very bad for our company since we are bringing a new product into the market."The goal is to match the company’s strengths to attractive opportunities in the environment, while eliminating or overcoming the weaknesses and minimizing the threats." (Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Armstrong & Kotler (2011), pg. 56) are main goal is to save people time when planing a party and that is a strength in our company since we care about our costumers time. By growing this relationships with the costumers and showing that we care this lowers the threats because we are building a business and costumer kind of relationship. Which is very important to have. An with these relationships we will have more opportunities.