Implementation Evaluation Control

The first year when dealing with a new product is very important, it tasks a lot of steps and planning to make sure everything that the company is doing is beneficial to the product. “For effective implementation and control, the marketing plan should define how progress toward objectives would be measured. ". (Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Armstrong & Kotler (2011), pg. MP2) Each month each department that helps produce Red Riot Vodka will have to see how out sales are going what days are good, how people are responding to this product, and much more. "Marketers start planning well in advance of the implementation date to allow time for marketing research, thorough analysis, management review, and coordination between departments. (Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Armstrong & Kotler (2011), pg. MP2) Each department that helps create our brand of vodka will have to continue to do research while we try to keep sales high in the first year. No only so the product will succeed but so we can have that business to consumer relationship with all of are costumers. We want to make sure that are Vodka makes the costumers feel satisfied and feel like their needs have been catered to. “Then, after each action program begins, marketers monitor ongoing results, compare them with projections, analyze any differences, and take corrective steps as needed." (Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Armstrong & Kotler (2011), pg. MP2) After we compare all of results on how our Vodka is doing then we will be able to predict strategies and new market plans for the next year. Maybe even come out with another flavor of our Vodka!