Week 2 EOC: Boston Consulting Group - Video Games

The video game market is at a rapid paste. NY Times recently said “More than 200 million Wii, Xbox 360 and PlayStation 3 systems were sold worldwide. Sales of portable gaming machines surged as well.“ http://www.nytimes.com/2012/10/07/arts/video-games/video-game-retail-sales-decline-despite-new-hits.html?pagewanted=all&_r=0
Although some of these game consoles are making good sales in the market. Some of the other ones would be considered low in market growth rate and relative market share because they aren't wanted as much the other game consoles. The Xbox 360, Wii, hand held games, and computer have been falling in the market since the hot new thing to have; which is a star in our market are mobile devices and tablets. “Instead of firing up her PlayStation or Nintendo Wii, the 27-year-old patent lawyer whips out her iPhone for ­instant access to her own portable arcade.”
http://www.boston.com/business/innovation/2012/11/01/mobile-apps-upending-video-game-industry/UnPw0t2ZBnyLJ83Iz6uHjK/story.html 
It's on the go and you can play it any time while still being connected with everything else. This is much easier than trying to carry a big Xbox 360 or PS3 gaming system around with you. There are going to be some new consoles in the future to hopefully boost their video game market.
You can even ask DFC Intelligence analyst David Cole as he told Forbes. ““New console systems from Nintendo, Microsoft and Sony are expected to help the console segment regain some momentum in the 2014 to 2015 timeframe,” said DFC Intelligence analyst David Cole. “However, the steadiest area of growth is on the PC and mobile side.””
http://www.forbes.com/sites/johngaudiosi/2012/07/18/new-reports-forecasts-global-video-game-industry-will-reach-82-billion-by-2017/ 
The only problem with these new consoles is that they are a question mark in the video game market. So even it will really depend on how they market and advertise their new products to see how good they will sell. The big cash-cow in the market is the PS3 since they're always coming out with new games and they stay consistent. And everyone one loves something that they can keep up with and seems interesting!