Week 4 EOC : B to B vs. Consumer Marketing

Business to business marketing compared to consumer marketing is very different depending on what aspects of it you look at. When you sell to businesses you only need to sale to a few big ones. Take GE for example, “In its business markets, rather than selling to large numbers of small buyers, GE sells to a few very large buyers.” Marketing: An Introduction for Education Management Corporation pg. 158 Because when you are trying to sell a product you want it to be at a big businesses that will bring in the costumers to buy your product. So the business consumer is endorsing your product, “Whereas it might be disappointing when a refrigerator buyer chooses a competing brand, losing a single sale to a large business customer can mean the loss of hundreds of millions of dollars in business.” Marketing: An Introduction for Education Management Corporation pg. 158, which means if you don’t have that business-to-business marketing advantage not many consumers would buy your products. The big difference in my opinion is that business-to-business marketing is more important! If you don’t market with other businesses you can lose a lot of money, which was explained in the quote before. As to the consumer marketing market you would just lose a little bit of money, which is a lot better then millions of dollars. These two markets are similar in one way though because “At a general level, marketing medical imaging technology or diesel locomotives to business customers is like selling refrigerators to final buyers. It requires a deep-down understanding of customer needs and customer-driven marketing strategies that create superior customer value.”  Marketing: An Introduction for Education Management Corporation pg. 158 as stated in the quote above either way you are selling your product to someone. Whether it’s to a big business or a regular customer looking for something to put in there home. A sale is a sale