Week 10 EOC : Business Mission Statement

"Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers value? What should our business be?" (Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Armstrong & Kotler (2011), pg. 39) Red Riot Vodkas mission is to send your taste buds on a riot for more. With the hint of sweetened cherry jello and the strong smooth taste of the vodka. This will be an experience like no other with fresh water and wheat grains that are meant to satisfy our costumers with every sip. "A clear mission statement acts as an “invisible hand” that guides people in the organization.(Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Armstrong & Kotler (2011), pg. 39) Red Riot Vodka is for someone who likes a nice natural fruit taste in their Vodka and people that like to party and have a good time. So save time preparing and spend more time partying!