"The company’s strategic plan establishes what kinds of businesses the company will operate and its objectives for each." (Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Armstrong & Kotler (2011), pg. 47) Red Riot has one main plan and that is to satisfy our costumers. "The mission is then transformed into detailed supporting goals and objectives, which in turn guide decisions about the business portfolio." (Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Armstrong & Kotler (2011), pg. 461) We have made our Vodka affordable to anyone and it has very good quality. Which means that every dollar you spend on Red Riot is a great deal. We always plan to save are customers time so when it comes to planning you can just count on Red Riot for a helping hand. That means here at Red Riot the main is to help our costumers.
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