Promotion

Red Riot will have nice fun advertising that really speaks towards just turning 21 to 30s crowd."Business-to-consumer companies usually “pull” more, putting more of their funds into advertising, followed by sales promotion, personal selling, and then PR."(Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Armstrong & Kotler (2011), pg. 385) We will have a twitter page that will tell you about all the clubs that hold our Vodka, just so you can have a good time. There will be advertising in magazines which is were our very first ads will take place. The main way of promotion is to promote that Red Riot Vodka will save your time! Giving you more time to enjoy yourself with friends and family wherever you might be.  "Marketers can choose from two basic promotion mix strategies—push promotion or pull promotion." (Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Armstrong & Kotler (2011), pg. 384) We have a pull promotion strategy we want to pull in are costumers. Red Riot feels that you should feel wanted by are brand, just like family. So if you believe are Vodka suites you then go to a local grocery store and buy a bottle!