Price

Red Riot is going to have a nice affordable price with great quality since"Today’s squeezed consumers are seeking greater value—just the right combination of good quality and service at a fair price." (Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Armstrong & Kotler (2011), pg. 95). This product will cost $20.98. This price makes it affordable for anyone and it tastes good so it is worth all 20 dollars and 98 cents. "Good pricing begins with a complete understanding of the value that a product or service creates for customers and setting a price that captures that value." (Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Armstrong & Kotler (2011), pg.304) this is a great price because the quality of this vodka is great and with the jello inside you longer have to take the time to make jello shots so this is very affordable. Just so you can save your time!