Target Market Strategy

We have a very unique marketing system, "With its marketing strategy decided, the company now constructs an integrated marketing program—consisting of a blend of the four marketing mix elements, or the four Ps—that transforms the marketing strategy into real value for customers." (Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Armstrong & Kotler (2011), pg. 31) when aim towards ladies start at the age of 21 to 30. "Perhaps the most important step in the marketing process involves building value-laden, profitable relationships with target customers." (Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Armstrong & Kotler (2011), pg. 31) and buy targeting this specific group we also draw in other costumers. Our drink is cherry flavored and we understand that most males probably wouldn't drink this beverage because it is fruity. It is still welcomed to the men that do like fruity drinks though. We know that by targeting women we can attract men because a guy might buy a bottle of this drink for his wife or girlfriend. Especially since it is very affordable for any kind of household.