Situation or SWOT Analysis

"The marketer should conduct a SWOT Analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T)." (Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Armstrong & Kotler (2011), pg. 55) Red Riot has lots of strengths there aren't many vodka company's with the same product as ours. We also have so weakness but because of are strengths, we have a lot of opportunities. We have the opportunity to market our product and show it's unique qualities. By having our unique qualities when can have the treats of other company's coming out with a similar product and just changing the name. That would very bad for our company since we are bringing a new product into the market."The goal is to match the company’s strengths to attractive opportunities in the environment, while eliminating or overcoming the weaknesses and minimizing the threats." (Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Armstrong & Kotler (2011), pg. 56) are main goal is to save people time when planing a party and that is a strength in our company since we care about our costumers time. By growing this relationships with the costumers and showing that we care this lowers the threats because we are building a business and costumer kind of relationship. Which is very important to have. An with these relationships we will have more opportunities.