Distribution

Red Riot will be distributed only in the United States for now. Since "Few companies have the confidence, capital, and capacity to launch new products into full national or international distribution right away. Instead, they develop a planned market rollout over time." (Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Armstrong & Kotler (2011), pg. 253) we want to be smart and see how our Vodka is bought first. "It enters new market segments and new distribution channels."(Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Armstrong & Kotler (2011), pg. 262) Our Vodka will be sold in grocery stores since the Vodka needs to remain cold. It will also be held in certain liquor store that contain fridges or cold liquor areas. We will give every store 50 bottle to start off with to see how sales go. Then once we understand are market more will be distributed.